Arsenal sign multi-year ADT deal as Official Community Security Partner

Arsenal have agreed a new multi-year partnership with ADT UK, bringing the home security provider into the club’s commercial portfolio as Official Community Security Partner.The agreement covers both Arsenal’s men’s and women’s first teams and will be activated across the club’s digital, social and matchday platforms, alongside community-facing programmes.ADT said the deal is its first official sports partnership, as the brand looks to use football inventory to support awareness and engagement around smart home security and safety messaging.Under the partnership, ADT will be integrated across Arsenal’s digital and social channels, including the club’s recently launched The Arsenal app.The parties also plan community events and matchday experiences during the season, with ADT expected to provide educational content and supporter engagement tied to its products and services.Jake Beecroft, ADT’s UK general manager, said: “Arsenal is more than a football club – it’s a pillar of its community. Our partnership is built on shared values of protection, trust, and making a meaningful difference. "Together, we aim to help supporters and local families feel safer and more supported, both on matchdays and every day.”For Arsenal, the agreement continues the club’s focus on partner categories that can be activated beyond traditional perimeter boards, using owned media, digital products and community programming to deliver value.Juliet Slot, Arsenal’s chief commercial officer, said: “We’re delighted to welcome ADT as our Official Community Security Partner. They are a brand that shares our deep commitment to community, and their support and investment will help strengthen the initiatives we deliver for supporters and local families.”The deal adds to a broader rights-holder trend of packaging sponsorship around social impact and local engagement, particularly for brands that can credibly align with themes such as safety, protection and wellbeing.For ADT, the Arsenal tie-up provides year-round storytelling opportunities through training-ground content, player access, and matchday touchpoints, while giving the company a platform to reach households in London and beyond through Arsenal’s global audience.