Canadian Soccer Business and STACKTV agree partnership tied to CPL and Inter Toronto

Canadian Soccer Business has agreed a new partnership with STACKTV, Corus Entertainment’s streaming platform, in a deal designed to increase national visibility for the Canadian Premier League and grow the sport’s mainstream reach in Canada. The agreement includes STACKTV becoming the front-of-kit sponsor for Inter Toronto and also covers digital content integrations across CPL and OneSoccer platforms. Fan contests and engagement activity will run through the season.Michael Beckerman, chief operating officer at Canadian Soccer Business, said: “Media and storytelling play a critical role in how sports grow, connect, and endure. This partnership with STACKTV reflects our responsibility to bring Canadian soccer into the national conversation through extensive on-air and digital promotion.Jennifer Abrams, Senior Vice-President Content and Marketing at Corus Entertainment said: “We’re thrilled to partner with the Canadian Premier League on this collaboration bringing STACKTV into the heart of a deeply connected Canadian soccer community."By connecting STACKTV with highly engaged fans through the front-of-kit sponsorship of Inter Toronto and league-wide media and digital programming, this partnership allows us to extend our reach, support the momentum of Canadian soccer, and align the brand with a national fan community. We’re excited to see the STACKTV brand come to life on the field!” The partnership is built around reaching highly engaged fans through the Inter Toronto kit deal and league-wide promotion, adding that the brand will be activated across Corus’ broadcast and digital channels.Canadian Soccer Business said the package includes on-air advertising across Global TV and Corus radio stations in key markets, plus digital placements on STACKTV, as part of a wider push to keep the league visible beyond matchdays.