Chelsea select IFS as principal partner in multi-year deal

Chelsea have announced a multi-year global partnership with IFS, with the software company becoming the club’s principal partner with immediate effect.As part of the agreement, IFS will feature on the front of Chelsea shirts for the remainder of the 2025/26 season, with the club describing the move as the start of a longer-term collaboration focused on performance, operations and fan engagement.Chelsea said the partnership will see IFS provide AI software and tools across the club’s operations, with the stated aim of improving precision and decision-making in multiple areas on and off the pitch.Chelsea president Jason Gannon said: “We are incredibly proud to partner with IFS and leverage their leading-edge AI software to help propel the club to even greater success.“As a club, we are always looking for innovative ways to optimise performance, and IFS’s industry-leading capabilities and technology will play an important role in enhancing our operations, enabling us to better support our long-term ambitions both on and off the pitch.“This partnership also represents an exciting opportunity to elevate the experience for our fans and deepen engagement with our club across the world.”IFS chief executive Mark Moffat said: “Chelsea FC is one of the most iconic and ambitious football clubs in the world, and we are proud to become the club’s principal partner.“This collaboration is about more than brand visibility – it is about using Industrial AI in a high-performance environment to deliver real outcomes. Chelsea FC’s leadership team shares our mindset: they want to challenge convention, embrace innovation, and build for the future.“We see an exciting opportunity to support the club’s journey with our AI technology and to showcase what Industrial AI can do on a global stage.”IFS said the agreement is a multi-year global partnership, while Chelsea confirmed the front-of-shirt branding element will run through the end of this season. The announcement did not disclose financial terms.