FC Bayern Women activate Hitachi Energy deal with development focus

FC Bayern Women have formally activated their new partnership with Hitachi Energy at a Munich event centred on women’s football development, infrastructure and long-term growth.In the club’s ‘New energy for the development of women’s football’ feature, FC Bayern positioned the partnership as a broader strategic collaboration rather than a shirt-only sponsorship, with senior figures from the club and Hitachi Energy appearing alongside political and academic guests at a panel discussion.FC Bayern chief executive Jan-Christian Dreesen said the agreement takes women’s sponsorship at the club “to a new level”, underlining the commercial significance of the deal for the women’s side."The collaboration with Hitachi Energy takes our women's sponsorship to a new level, and we are very happy to have gained this international technology leader and long-established company as a partner. The long-term agreement is both an important milestone and recognition for our FC Bayern Women's team."Like FC Bayern, Hitachi Energy stands for reliability, success and a commitment to social responsibility. Under the motto ‘shape the future’, we want to actively shape the future. Our women footballers are role models for entire generations, and we want to use this charisma to create positive momentum."The event also reinforced the club’s messaging around shared values and long-term development with director of FC Bayern Women, Bianca Rech, adding: “We want to bring energy to the pitch. It’s a big puzzle, and every player is a piece of this puzzle contributing to common goals.”Hitachi Energy chief executive Andreas Schierenbeck said the partnership had come together quickly and pointed to the relationship between the two organisations, saying: “This shows the trust and that the chemistry between us is right. In football, you achieve your goals as a team, and Bayern and we are a strong team."Progress is driven by teams that unite performance, discipline, and strong values - FC Bayern Women embody these principles. This partnership reflects our shared commitment to inspiring society, where both sport and electricity enhance quality of life for all."This partnership also shines a light on the technologies that keep electricity secure and reliable, quietly powering progress every day and only truly noticed when the lights go out.”The activation follows the previously announced five-year agreement under which Hitachi Energy became the official energy infrastructure partner of FC Bayern Women, with sleeve branding in the UEFA Women’s Champions League and Women’s DFB-Pokal.The latest club update is notable because it frames the partnership as part of the wider commercial and structural growth of the women’s programme, combining sponsorship visibility with positioning around innovation, development and social impact.