Inter Miami extend adidas partnership with five-year deal tied to Nu Stadium retail push

Inter Miami CF and adidas have agreed a new five-year partnership that will keep the German sportswear group as the club’s official kit supplier and technical partner, with the deal also centred on retail and fan experience at the franchise’s new stadium.The club said the agreement extends a relationship dating back to Inter Miami’s launch and aligns with their next phase as they prepare to open Nu Stadium at Miami Freedom Park.Inter Miami CF President of Business Operations Xavier Asensi said: “This partnership at the Club level allows us to further expand our joint efforts in advancing fútbol culture and expression worldwide. "We are energised that adidas shares our vision and believes in Inter Miami’s ambition to be among the top clubs globally. With this shared mindset, we look forward to creating memorable experiences and products for our fans everywhere.”The club said the “enhanced alliance” places Inter Miami among adidas’ top international club partnerships, a signal of how the brand views the team’s global profile and commercial trajectory.A central element is adidas’ integration into Nu Stadium, including a major presence inside the Inter Miami CF Official Store, which the club said will be the largest in MLS at more than 11,000 square feet across two floors.Inter Miami said the store will include an adidas experiential component on both levels, including a dedicated shop-in-shop “adidas World” retail experience, with activations planned around the official store’s grand opening on April 4.adidas will also receive rights including inclusion at sports fields within Miami Freedom Park, inclusion on Inter Miami preseason tours, social media integration and in-stadium signage, the club said. Financial terms were not disclosed.adidas chief executive Bjørn Gulden, who visited the stadium site in January, said: “I’m extremely impressed seeing the investment here and hearing the plans that Inter Miami CF has for this fantastic city. It’s of course one of the anchors for growing soccer in America. "I’m looking forward to the first game. We believe in the project, and I'm also sure we will extend after the five years. We are really excited about the future both for Inter Miami and of course for soccer in general in this country."Inter Miami said the club’s pink adidas jersey has become one of the most recognisable in football retail, with the Inter Miami kit the top-selling in MLS and ranking among adidas’ best-selling club jerseys globally.The renewed agreement follows six seasons of collaboration, with both sides pointing to merchandise launches and limited-edition collaborations as part of a broader strategy to grow the club’s footprint beyond matchdays and into lifestyle and culture.