Jordan Brand lands first national team kit deal with Brazil ahead of World Cup 2026

Nike’s Jordan Brand has agreed a landmark partnership with the Brazilian Football Confederation (CBF) to produce Brazil’s new away kit and an accompanying apparel range, marking the first time the Jumpman logo will feature on a football federation strip.The launch gives Jordan Brand a prominent on-pitch role at its first men’s World Cup, extending a strategy that has previously blended football and streetwear through club collaborations, most notably with Paris Saint-Germain.Sarah Mensah, Jordan Brand’s president, said: “Partnering with the Brazilian Football Federation is more than a collaboration; it’s a celebration of greatness, creativity and the electric energy of global football, with Brasil at its vibrant core… The world is watching, and we’re just getting started.”Vinícius Júnior has been positioned as the campaign’s central athlete, linking Brazil’s on-field identity to Jordan Brand’s cultural positioning. He said: “Jordan Brand and our Seleção coming together is more than football – it’s culture, joy and greatness united… This inspires us, the new generation, to play with flair, freedom and pride every time we step on the pitch.”Commercially, the deal offers Nike another lever to cut through an increasingly congested World Cup marketing cycle, using a premium sub-brand to create new product narratives without changing its underlying federation roster.The kit design retains Brazil’s established away colours while incorporating Jordan Brand’s signature ‘elephant print’, with Nike pitching the look as an expression of performance and style intended to translate into lifestyle demand beyond matchdays.Nike said the strip uses its Aero-FIT cooling technology and is made from recycled materials, with the wider drop spanning training wear, lifestyle pieces and football footwear tied to the collection.The Jordan Brand x Brazil range was released on March 12 via global digital channels, including Jordan’s own platforms, with a retail roll-out beginning March 13 in selected stores.The move also underlines Jordan Brand’s ambition to grow beyond its basketball base by attaching the Jumpman to one of football’s most valuable national brands, with Brazil’s global fan reach and kit culture offering a high-volume merchandising opportunity ahead of the tournament.CBF is expected to debut the kit during the current international window, giving Nike an early showcase moment before the World Cup build-up accelerates across broadcast, retail and sponsor campaigns.