Manchester United sign Levy deal for Old Trafford service overhaul

Manchester United have signed a multi-year agreement with Levy that will deliver a package of matchday upgrades at Old Trafford from the start of the 2026–27 season, targeting faster service, greater choice and improved supporter experience.The partnership centres on modernising food and beverage delivery, a revenue lever that has become increasingly important as clubs look to lift per-capita spend and reduce friction across high-volume concourse periods.United said the changes are based on supporter feedback and form part of the club’s ongoing commitment to modernise Old Trafford while long-term plans progress.Omar Berrada, chief executive of Manchester United, said: “Improving matchdays at Old Trafford is an essential part of our strategy for Manchester United. Old Trafford holds a unique place in world football and, whilst we have plans for a new stadium in the long term, we have a responsibility to ensure we’re continuing to invest in our facilities and services in the short term.“The changes we are introducing will bring greater choice and better service for supporters across the stadium.”Operationally, Levy will introduce frictionless grab-and-go kiosks and more self-service bars, aimed at cutting queue times and improving crowd flow at peak moments.United also plan to install new draught-beer taps across all areas of Old Trafford, expanding throughput and standardising service capability across the venue footprint.A new layer of digital signage will support the rollout, enabling menus and offers to be updated depending on kick-off times, events and fixture types, which can help operators flex inventory and staffing based on demand patterns.The club also plans a wider range of food and drink options, including street food from independent Manchester vendors, extending local relevance while broadening choice beyond traditional stadium menus.United said the Levy-led enhancements sit alongside a broader programme of stadium investment already under way, including upgrades to Executive Club spaces being delivered this summer.Additional updates to concourses and hospitality areas are expected to be communicated later in the year, indicating a phased approach rather than a single closed-season refit.Commercially, the package reflects an industry trend towards technology-enabled service models that reduce transaction time and create more opportunities to capture spend, particularly in older stadia where footprint constraints make new build-outs difficult.The move also signals United’s intent to keep raising matchday standards at Old Trafford even as the club continues to explore longer-term stadium options, with the near-term priority focused on service reliability, fan satisfaction and operational efficiency ahead of the 2026–27 campaign.