PSG names Harvey official legal AI partner in multi-year deal

Paris Saint-Germain have appointed Harvey as their official legal AI partner in a multi-year partnership that will combine deployment of the platform inside the club with in-stadium and broadcast-visible branding at Parc des Princes.PSG said their in-house legal team will use Harvey across a wide range of workflows, with the stated aim of improving efficiency, accelerating research and drafting, and supporting decision-making across the organisation.Richard Heaselgrave, PSG’s chief revenue officer, said: “Innovation is at the heart of Paris Saint-Germain’s vision as the Club of the New Generation. "Partnering with Harvey allows us to bring advanced AI capabilities into our organisation, enhancing the way our teams work, create and make decisions faster.”For Harvey, the partnership is positioned as both a European expansion marker and a brand-building move in a premium global sports environment, with the company planning to open an office in Paris.Winston Weinberg, Harvey’s chief executive and co-founder, said: “We’re proud to partner with Paris Saint-Germain and empower their legal team through this collaboration. The Club represents excellence and ambition on a global stage and Paris is one of the most important legal markets in Europe.”The deal reflects a broader shift in club partnerships towards products that can demonstrate measurable internal impact as well as deliver fan-facing rights.Technology and services partners increasingly want the credibility of being used “in the building”, not just seen on perimeter boards, while clubs are looking for partnerships that can be justified as operational investment as well as commercial revenue.PSG said Harvey will be integrated into the matchday environment with in-stadium and broadcast-visible branding during the season, alongside opportunities to engage customers and partners through curated experiences.That activation mix is designed to give Harvey B2B access and hospitality value while also building broader awareness, a combination that has become more common as AI and enterprise software companies expand their sports marketing playbooks.For PSG, the agreement sits within a wider commercial strategy that has leaned into innovation positioning and partner categories tied to business transformation, alongside traditional consumer brands.