Rising Ballers expands team as it targets growth in youth football media

Rising Ballers has expanded its UK-based operation as it looks to keep scaling in the crowded football media market, backing a social-first model built around youth audiences and brand partnerships. The company says its media network reaches more than 100 million accounts globally each month and has 15 million-plus followers built organically, alongside multiple channel brands including She’s A Baller and Footballer Fits. Jamie Pollitt said the business’s differentiator is distribution at scale. “We take growth on socials so seriously and that’s our offering. Anyone can create a football marketing campaign for you. "We’re specialists in it, but ultimately we reach over 100m people monthly on social media by our own brands. So if you work with us, we can pump it out to the market like no one else can.” Rising Ballers’ LinkedIn profile describes the company as “the fastest growing football media brand for youth audiences” and says it is “a team of 25+” working across media, production, strategy, insights and events.The company has also leaned into commercial work as it scales. In an April 2025 interview, City AM reported Rising Ballers worked with 24 different client brands in the previous year, while aiming to keep its output split at 80 per cent editorial and 20 per cent client content. City AM also reported the company’s revenue grew 70 per cent year-on-year and was on track to reach the high end of seven figures in 2025, with brand work making up the majority of income.Rising Ballers was founded in 2017 and is headquartered in the UK, according to its website, which positions the business as a “global media network” and pitches its reach and insights capability to brands looking to connect with Gen Z football audiences. Beyond publishing, the founders have previously linked the brand to talent-focused projects. City AM reported the group owns a non-league team used to showcase unsigned players, and highlighted Iliman Ndiaye as an early example of a player featured through its ecosystem.