São Paulo install new MorumBIS F&B operator after court penalty for former partner FGoal

São Paulo have appointed Gourmet Sports Hospitality (GSH) to take over food and beverage operations at MorumBIS with immediate effect, ending a short, contentious spell with previous provider FGoal that has spilled into the courts.The club said the switch began ahead of their recent home match against Palmeiras, describing GSH’s intervention as being of an “emergency nature” while a longer-term operating model is put in place.In a statement, São Paulo said: “The partnership is part of the club’s strategy to enhance the fan experience with greater efficiency and organisation, as well as to boost revenue growth. "São Paulo FC remains committed to evolving its services and providing an environment worthy of its history and fan base, and will continue to implement continuous improvements, focusing on raising the standard of service at the stadium.”GSH has signed an initial temporary contract, with the club indicating “progressive adjustments” will be made in the coming weeks as the operator restructures matchday and event-day catering across the venue.The new provider will be tasked with establishing a “complete and permanent” food and beverage operation for upcoming events at MorumBIS, signalling a move towards more standardised processes and tighter controls around inventory, payments and reporting.The change follows São Paulo terminating their agreement with FGoal last month, with the split linked to alleged irregularities and unauthorised transactions detected by the club.A São Paulo court has since ruled in the club’s favour in the dispute, ordering FGoal to pay a penalty of about R$793,650 plus associated costs, with the decision still subject to appeal.The case has put a spotlight on a revenue line that is increasingly material for Brazilian clubs as they push to grow stadium income beyond ticketing, particularly around premium, hospitality, food and beverage and non-matchday events.GSH, founded in 2013, specialises in food and beverage management for stadiums, arenas, festivals and other large-scale events.The company’s wider Brazilian venue work includes Allianz Parque and Arena MRV, positioning the appointment as a shift towards an operator with an established stadium portfolio and operational playbook.São Paulo’s immediate priority is service continuity for supporters, but the longer-term commercial objective is to improve efficiency and transparency while increasing per-capita spend and overall matchday yield at MorumBIS.