Standard Chartered launch ‘Invest Like Champions’ campaign with Liverpool

Standard Chartered has launched an ‘Invest Like Champions’ campaign with Liverpool Football Club as the bank looks to promote its Signature CIO Funds across 12 markets. The bank said the campaign is designed to connect football with wealth management by mapping roles on the pitch to different investment approaches, positioning the product as a structured route through more complex market conditions. Sumeet Bhambri, Standard Chartered’s global head of advisory managed investments and wealth solutions, said: “With market conditions becoming more complex and volatile, clients are increasingly looking for structured and professionally managed solutions. The Signature CIO Funds are center to how we support clients in building resilient portfolios while pursuing long-term wealth growth.“This campaign marks the first time we are expanding our partnership with Liverpool FC into our wealth solutions franchise, using a concept of a champion mentality to reflect the discipline, preparation and consistency required to build successful investment outcomes.” Liverpool chief commercial officer Ben Latty said: “Standard Chartered has been a valued partner of the club for many years, and their support has been key in our success on and off the pitch. "Throughout the years, our partnership has continued to go from strength to strength, underpinned by our shared commitment to engaging global audiences and supporting communities, and we’re delighted to work with them on their newest global marketing campaign.” Standard Chartered said the campaign will run from February to April 2026 in Hong Kong, Singapore, Malaysia, Brunei, mainland China, Taiwan, Korea, the UAE, Bahrain, Kenya, Nigeria and Jersey.