Tottenham announce multi-year partnership with INFINOX

Tottenham Hotspur have signed a multi-year global partnership with online trading platform INFINOX, with the club and the broker planning a package of international activations spanning matchday branding, content and supporter education.Tottenham said the deal was driven by the club’s global reach, with activity planned to target INFINOX audiences across Europe, Asia, the Middle East and Latin America. The partnership will include in-stadium branding at Tottenham Hotspur Stadium and content distributed through the club’s channels, alongside educational initiatives aimed at “informed participation and performance development” around online trading.Ryan Norys, Tottenham’s chief revenue officer, said: “INFINOX brings a strong international presence and a clear focus on regulated financial services. As our club continues to engage fans globally, partnerships of this nature play an important role in how we connect with international audiences.”INFINOX chief marketing officer Elena Moiseeva said the partnership aligned with the broker’s focus on international markets where retail participation is growing. He said: “Tottenham Hotspur has built a genuinely international audience, particularly in markets where digital financial participation is growing quickly. This partnership reflects our focus on engaging globally mobile, informed clients through trusted, regulated platforms.”INFINOX was founded in 2009 and operates as a multi-regulated financial services organisation, offering trading services across a range of products, with an institutional division providing liquidity, technology and risk management solutions. Tottenham said the partnership would focus on supporter engagement and content programmes, with an emphasis on education and responsible participation.The agreement is the latest example of Premier League clubs aligning with global financial services brands seeking scale through sport, with Tottenham’s commercial strategy increasingly geared around international fan engagement and brand-led partnerships rather than domestic-only activity.No financial terms were disclosed.