U.S. Soccer extend Veritone deal for AI-powered archive licensing

U.S. Soccer have extended their agreement with Veritone in a multi-year renewal designed to help monetise the federation’s audiovisual archive through AI-enabled content licensing.Under the renewed deal, Veritone will continue to license audiovisual content covering the U.S. Women’s and Men’s National Teams, Youth National Teams and Extended National Teams, with the partnership positioned around making archive material more searchable, discoverable and commercially licensable for broadcasters, brands and producers.Veritone said its tools support the archiving, searchability and licensing workflow for rights holders and are intended to help convert historic content into incremental revenue streams. The company said the model is aimed at media organisations, brands and content creators looking to use U.S. Soccer footage in creative projects.Craig Caruso, Vice President of Sports Media and Commercial Partnerships at Veritone, said: “This renewal represents an exciting continuation of our collaboration with U.S. Soccer, enabling us to deliver tailored solutions that amplify the value of their content while helping drive incremental revenue through licensing opportunities.“We’re proud to support U.S. Soccer’s growth as they inspire fans and partners both on and off the field.”Veritone said the renewed agreement allows U.S. Soccer to maintain control of its intellectual property while using Veritone Digital Media Hub to support metadata tagging, advanced search and e-commerce functionality, including licensing, delivery and related transaction processes.The company also said it supports U.S. Soccer’s content monetisation across social platforms by identifying unauthorised usage and helping unlock additional revenue streams from distributed content.