USL expands vivenu ticketing partnership across professional ecosystem

The United Soccer League (USL) has expanded its partnership with ticketing provider vivenu, naming the company an Official Ticketing Partner across the USL’s professional league ecosystem, including the planned USL Premier, the Gainbridge Super League, the USL Championship and USL League One.The agreement extends a relationship that began in 2024 in the USL’s pre-professional leagues and has grown to support close to 70 clubs across the wider USL landscape, according to the organisations.The move is part of a broader shift by clubs towards ‘data sovereignty’ and greater control of the end-to-end fan journey, at a time when teams are increasingly seeking to own customer relationships and commercial insight generated through ticket sales. Josh Keller, the USL’s executive vice-president of corporate development, said: “Making the ticketing process simple and seamless is essential for our clubs to deliver a positive fan experience. "vivenu provides our clubs with customised and tailored ticketing solutions that reflect their unique brands while gaining meaningful insights into their fans’ journeys. We’re excited to grow our partnership with vivenu and bring its unified platform to clubs across the USL ecosystem.”From vivenu’s perspective, the expanded footprint is designed to ensure ticketing can operate reliably at scale as USL demand increases.Travis Smith, vivenu’s regional vice-president for sports and college partnerships, said: “The USL is building a blueprint for the future of community-anchored sports in America. "With scalable infrastructure, USL clubs can transform ticketing into a strategic business asset. We are proud to support the league and its clubs in elevating fan experiences and unlocking growth across their ecosystem.”vivenu said its platform is intended to help connect insights across the USL’s network so participating clubs can learn from each other and replicate successful strategies in different markets.