Wasserman acquire People in Sport football representation business in Denmark

Wasserman has acquired the football talent representation division of Danish agency People in Sport, giving the global sports, music and entertainment company its first on-the-ground presence in Denmark as it continues to expand its European football operation.The deal brings People in Sport partners Casper Grønn Spiele and Jacob Krüger Andersen into Wasserman, alongside the football representation team. Wasserman said it is not acquiring any other part of People in Sport, which will continue to own and operate its handball division and exit football representation.Lee Charnley, Wasserman vice president international operations global football, said: “We are delighted to expand our European footprint into Scandinavia. It’s an important market for international football and one that has seen a huge amount of high-quality young talent coming through the ranks to play in the major leagues across Europe.“People in Sport has built a strong reputation in Denmark and beyond, and we’re excited to welcome Casper, Jacob and the team on board to amplify this even further.”Founded in 2008, People in Sport has developed a Nordic client base and has represented players including Elias Jelert, Martin Frese, Sebastian Otoa, Marcus Ingvartsen and FC Midtjylland captain Mads Bech Sørensen. The acquisition adds to Wasserman’s broader football roster, which includes players such as Fede Valverde, Illya Zabarnyi, Manuel Akanji, John Stones, Malo Gusto and Teun Koopmeiners.Grønn Spiele said: “People in Sport has grown into a solid market position in Scandinavia, with a reputation for combining deep local knowledge with international reach. With the backing of a global powerhouse such as Wasserman, we truly believe this acquisition will take our services, reach and influence to new heights.”Krüger Andersen added: “Joining Wasserman represents a natural next step in the evolution of the football business, providing players with access to a truly global platform while ensuring continuity of values, relationships and expertise.”The move follows Wasserman’s recent football agency acquisitions in Europe, including International Football Management in Switzerland and SportPlus in Belgium, as the company builds out a larger agent network across key talent markets.